Marketing Leadership
Annual strategy, quarterly priorities, budgets and growth planning.
Streets Group × Counterpoint Group
One Group.
One Strategy.
One Marketing Partner.
Multiple Engines for Growth.
Streets already has the brand, expertise, national presence and specialist services. Our opportunity is to bring these strengths together through one coordinated marketing strategy, capturing existing demand, generating valuable new enquiries and building lasting commercial growth.
RESEARCH-LED
We identify existing commercial demand before developing campaigns.
INTEGRATED
One coordinated strategy across the Group’s websites, social channels and marketing activities.
COMMERCIALLY FOCUSED
Valuable client acquisition and long-term returns, not simply traffic or visibility.
The opportunity isn’t to create demand.
It’s to capture the demand that already exists.
The strategic architecture
One flagship. Multiple engines for growth.
National authority, targeted regional reach and specialist expertise. A connected digital ecosystem, built to capture commercially relevant demand.
STREETS.UK
National Flagship Website
ServicesSectorsOffices
REGIONAL
Streets Hertfordshire
Streets Suffolk
Streets LondonProposed
EXISTING SPECIALISTS
Streets Media
Streets Bloodstock
Streets Innovation
NEW SPECIALIST OPPORTUNITIES
Streets Healthcare
Streets Property & Construction
FUTURE EXPANSION
Streets Hospitality
New offices
Acquisitions
01National authority through Streets.uk.
02Satellites independently capture regional and sector-specific searches and enquiries.
03One consistent Group brand and social identity.
Your outsourced marketing department
An Entire Marketing Department. One Accountable Partner.
Brand & Creative
Group brand guardianship, collateral, presentations and design.
Websites
Strategy, design, development, hosting and maintenance.
SEO
National, local, regional and specialist search optimisation.
GEO & AI Search
Improving the opportunity to appear in AI-powered search experiences.
Google Ads
Paid search campaigns, optimisation and conversion tracking.
Social Media
Central LinkedIn, Facebook and X management.
Paid Social
Targeted LinkedIn and Meta advertising where commercially justified.
Content & Communications
Thought leadership, articles, case studies and newsletters.
Reporting & Intelligence
Centralised performance and commercial reporting through Vistr.
Streets retains strategic oversight. Counterpoint takes responsibility for coordinated marketing delivery. The precise central retainer scope is to be agreed.
Immediate growth projects
Proven Strategy. New Markets. Significant Potential.
Build on the model demonstrated with Streets. Four immediate workstreams, one coordinated plan. All investment below is proposed, not agreed expenditure.
EXISTING CAMPAIGN ENHANCEMENT
Streets Bloodstock
Expand into agricultural and rural accountancy demand.
£0
Additional cost
No additional enhancement fee.
PROPOSED REGIONAL GROWTH
Streets Suffolk
Replicate the successful Hertfordshire strategy in a new regional market.
≈ £2,180
Fully operational monthly fees
Includes website instalment, regional SEO, Google Ads management and proposed GEO.
£30–£40 / day Google Ads spend, additional.
PROPOSED SPECIALIST RELAUNCH
Streets Innovation
Rebuild around high-value R&D, Patent Box and specialist advisory searches.
£3,172–£3,297
Fully operational monthly fees
Advertising could restart earlier by agreement.
£50 / day Google Ads spend, additional.
PROPOSED NATIONAL FLAGSHIP
Streets UK
Transform the national website into the central authority and lead-generation platform.
£3,555–£3,680
Fully operational monthly fees
Build immediately on a separate development site while the Champions contract concludes.
£75–£100 / day Google Ads spend, additional.
Proposed combined monthly investment
£8,908–£9,158 / month
Combined estimated fully operational fees for the three new projects, including website instalments, SEO, PPC management and GEO.
Excludes advertising budgets, existing campaign fees and the proposed central outsourced marketing retainer.
Commercial reconciliation required: the project figures supplied total approximately £8,907–£9,157. The proposed combined estimate supplied is £8,908–£9,158. Both are retained as provided and should be reconciled before agreement.
The next growth opportunities
The Markets Streets Could Capture Next.
A strategic prioritisation framework for further commercial evaluation. Not approved projects or guaranteed results.
Ordered by indicative sampled monthly keyword searches, used for strategic prioritisation only, not total market size or guaranteed enquiries. Difficulty reflects a blend of competition, market maturity, breadth of services required and the likely effort needed to build visibility effectively. It is directional, not absolute.
01
London
Strategic marketc. 8,500sampled searches / month
A very substantial regional opportunity with broad local accountancy demand, but also the most competitive market. Best treated as a strategically important expansion opportunity rather than a simple niche launch.
02
Property & Construction
First wavec. 2,300sampled searches / month
The broadest sampled specialist demand. Landlords, investors, developers, builders and contractors create multiple distinct keyword opportunities and potentially justify a dedicated site with separate sector journeys.
03
Healthcare
First wavec. 1,500sampled searches / month
Strong specialist positioning across dentists, doctors, practices and locums, with potentially valuable recurring client relationships. A dedicated site could build authority across several professions.
04
Hospitality
Second wavec. 550sampled searches / month
Smaller sampled demand, but attractive specialist positioning and relatively accessible keyword opportunities across restaurants, pubs, hotels and hospitality operators.
Volume, competition, positioning and specialist suitability all matter. Higher search volume does not automatically mean greater commercial value.
Streets already possesses much of the expertise required to compete in these markets. The opportunity is to build the dedicated digital infrastructure to reach the audiences searching for it.
Illustrative client lifetime value
Understanding the Potential Return.
A relatively small number of valuable long-term accountancy clients can generate substantial recurring fee income.
ILLUSTRATIVE LIFETIME FEE REVENUE
£350,000
10 clients × £5,000 annual fees × 7 years
ESTIMATED PROFIT AFTER ACQUISITION COSTS
£76,220
Cost per acquired client£1,128
Total acquisition investment£11,280
Estimated profit before acquisition costs£87,500
Estimated acquisition paybackIllustrativeApproximately 11 months
Total annual fees generated£50,000
YEAR 1Annual revenue across the selected relationship15
At these assumptions, a single year of marketing activity, costing £11,280, could win clients who generate £350,000 in fees over the lifetime of their relationship with Streets. That's an estimated £76,220 in profit after acquisition costs. That return comes from one year's intake of new clients. Each further year of activity wins a new group of clients with similar lifetime value, and their fees add to those of the clients already won.
Future annual cohorts are illustrative and assume similar acquisition performance, ongoing investment and client retention. Lifetime revenue and profit accrue over time, not immediately.
The acquisition expenditure is an illustrative cost derived from the historical cost per tracked conversion and assumed conversion-to-client rate. It is not necessarily Streets' full annual marketing budget.
An illustrative scenario, not audited ROI, guaranteed profit or Streets’ actual financial performance. The profit margin and conversion-to-client rate are editable assumptions, not verified Streets figures. The £56.40 cost-per-tracked-conversion benchmark is drawn from mixed historical campaign periods and does not establish a future acquisition cost. Tracked conversions are recorded marketing actions, not unique qualified enquiries or confirmed clients. Acquisition expenditure is counted once, separately from the operating contribution margin, which is estimated after servicing costs. This model excludes client churn and changes in fees, and assumes the selected clients remain for the chosen duration.
The concurrent delivery plan
Start Together. Build Concurrently. Launch Strategically.
All projects can commence immediately and run concurrently. Proposed workstreams across months 1–12, subject to scope and launch agreements.
WORKSTREAM / MONTH
Bloodstock enhancements
Suffolk website
Innovation website
Streets UK website
SEO & GEO foundations
Central social strategy & delivery
Paid search activation
Content & communications
Reporting & optimisation
New market expansion
Bloodstock enhancementsMonths 1–2
Suffolk websiteMonths 1–2
Innovation websiteMonths 1–2
Streets UK websiteMonths 1–3
SEO & GEO foundationsMonths 1–12
Central social strategy & deliveryMonths 1–12
Paid search activationMonths 3–12
Content & communicationsMonths 1–12
Reporting & optimisationMonths 1–12
New market expansionMonths 6–12
MONTH 01
All projects commence
Marketing audit, planning and strategy. Bloodstock enhancements and all three website builds begin concurrently.
Start together, not sequentially. Streets UK development begins immediately on a separate staging site, enabling a seamless transition following the existing Champions contract. *National activation is subject to the contract concluding. Innovation advertising may restart earlier by agreement.
Commercial accountability & Vistr
From Marketing Activity to Commercial Intelligence.
Marketing InvestmentVisibilityEnquiriesQualified OpportunitiesNew ClientsLifetime Value
vistr.
One central reporting layer. Counterpoint’s objective is to progressively connect marketing performance with commercial outcomes, bringing activity and opportunity into a coordinated view.
Search visibility
Marketing activity · measurable with tracking
AI search visibility
Where measurement is supported
Website enquiries
Marketing activity · with enquiry tracking
Tracked calls
Marketing activity · with call tracking
Advertising performance
Marketing activity · campaign reporting
Social engagement
Marketing activity · platform reporting
Qualified enquiries
Commercial outcome · where recorded
New client acquisition
Commercial outcome · requires CRM data
Marketing measurement and commercial outcomes are distinct. Qualification, acquisition and lifetime value require recorded commercial data and integration. No live performance figures or confirmed outcomes are asserted here.
The commercial partnership
A Marketing Department Without the Internal Complexity.
A.
Individual Performance Marketing Retainers
Website builds, SEO, GEO, Google Ads management and ongoing website maintenance.
Existing agreements continue where applicable.
B.
Group Marketing Partnership Retainer
Group marketing leadership, central social media, creative production, content strategy, communications, coordination, reporting and wider marketing activity.
Pricing to be agreed following scope definition.
PAUL
Executive oversight and strategic approval.
JAMES
Principal operational coordination.
COUNTERPOINT
Marketing leadership, specialist delivery teams, management and reporting.
STREETS SPECIALISTS
Technical expertise, sector knowledge and content approval.
One central marketing plan.
Annual strategy and quarterly reviews.
Monthly performance meetings.
Clear reporting and accountability.
Agreed creative and content deliverables.
Efficient approval procedures.
No double-charging for services already covered.
Separately agreed advertising and third-party expenditure.
11 / The decision
The Opportunity Is Already There.
Streets has the reputation, geographical reach, specialist expertise and breadth of services. Counterpoint can provide the strategy, digital infrastructure and coordinated marketing execution to convert more of that opportunity into long-term commercial growth.
0 OF 7 PROPOSED DECISIONS SELECTED
One Voice. Multiple Audiences.
LINKEDIN
Primary B2B platform
FACEBOOK
Community and regional brand development
X
Industry news and timely commentary
We retain Streets’ existing central accounts. We do not fragment the brand by creating separate social accounts for every satellite website.